News & Views

When our audiences are bombarded with messages from all angles, it’s not enough to simply exist in the marketplace, your brand needs to mean something.
People don’t just buy products or services, they buy into the stories behind them. But here’s the problem, while every brand has a story, not everyone is telling theirs.

Find out more about BrandScore, Notepad’s service designed to demystify brand performance. It’s like a full health check for your brand, combining AI-driven technology with deep strategic and creative expertise.

Now there is an easier way to gain real insights and get actionable next steps forward with Notepad’s BrandScore. Helping you to see what’s working, where opportunities lie and start realising your brand’s full potential.

When it comes to building a brand, photography isn’t just decoration—it’s storytelling. And the most powerful stories come from real people. Brands that lean on

“Brand Mission” can be an intimidating phrase to organisations set on exploring who they truly are, as it provokes thoughts of grand promises that we can’t keep and plans that are simply too bold. But there’s something we need to get straight. We’re not all Bob Geldolf, we’re not all gonna change the world, and most of us aren’t going to do something that will see us nominated for a Nobel Prize.

Whether it’s building something completely new for our clients, or guiding brands through bold transformations, we know how much is at stake when a business decides to go through the rebranding process. Done right, a rebrand can sharpen your positioning, captivate your audiences, and truly become an unfair advantage over your competition. Done badly, and it can do the exact opposite.

The UK’s been basking in the sun recently, actual blue skies, ice cream vans doing laps and BBQs a plenty (enjoy it whilst it lasts). And whether you’ve been wilting in the office or working from a park bench, there’s no denying it, we’re all feeling extra summery.

AI has been a hot topic at Notepad recently. Like everyone else, we’ve been adjusting to the impacts of AI for sometime. This blog explores where brands often go wrong with AI, and how to adopt the technology in a way that actually enhances your brand, rather than diluting it.

Most firms you speak to will claim to always put their clients first, yet their branding can tell a different story. If you’re truly committed

The technology industry has an unprecedented influence over our daily lives and shapes the way we do business around the globe. Yet for many tech