How to write an effective brand strategy brief
A well-crafted strategy brief is the cornerstone of any successful partnership between a business and a branding agency over the course of a project. For
A well-crafted strategy brief is the cornerstone of any successful partnership between a business and a branding agency over the course of a project. For
A solid brand strategy will heavily influence the success of the overall organisation as has been proven time and time again, and a key component
A strong value proposition is critical for any tech company aiming to stand out in a crowded market space. The best propositions succinctly communicate why
Brand strategy is a plan for brand management that answers all the big questions: who, where, why, what and when? At Notepad, we believe that
Brand videos are a bit of a passion of ours at Notepad. They represent the height of creativity and production, whilst also acting as one
In the dynamic and competitive world of the tech industry, your brand’s strategy and identity are paramount to your organisation’s success. They define how audiences
1. Your brand doesn’t stand out In a crowded marketplace, where differentiation is key, if your tech brand is blending into the background or being
Hi, I’m Will Lanham, Head of Design here at Notepad. And I’ve been playing the piano for almost all of my life. From a young
Boiled down into its simplest terms, brand positioning is the place that a brand occupies in the minds of its audiences and how it is
Hey, you might not know me but I’m Lucy Kenyon, a strategist and creative copywriter here at Notepad! As a naturally creative girly, maintaining my
I’m more than aware of the importance of looking after yourself, and with an increasing clarity that this means not only physically, but mentally as
What is B2B lead generation? Business-to-business lead generation involves gathering basic customer information and then using that information to target them with sales pitches and
As a brand and creative studio who’ve worked with some of the biggest and baddest brands in the universe, we believe that quality content plays
As a team of thinkers, creatives, dreamers, makers and do-ers, Notepad helps some of the world’s most ambitious companies to unlock the power of their
Here at Notepad, we use creativity every day, and it’s almost impossible to imagine a world without it. Creativity is part of being human and
As a B Corp, every year Notepad has to write our own Impact Report. The B Corp Impact report explains what impact and difference our
Celebrations are in order!!! We have received a Spill award for being one of the Top 25 Companies for Psychological Safety *of over 600 companies!
The 8th of March is International Women’s Day – a day for celebration and appreciation of women across the world. Today we’re sharing our personal
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