How real photography can shape your brand
When it comes to building a brand, photography isn’t just decoration—it’s storytelling. And the most powerful stories come from real people. Brands that lean on
When it comes to building a brand, photography isn’t just decoration—it’s storytelling. And the most powerful stories come from real people. Brands that lean on
“Brand Mission” can be an intimidating phrase to organisations set on exploring who they truly are, as it provokes thoughts of grand promises that we can’t keep and plans that are simply too bold. But there’s something we need to get straight. We’re not all Bob Geldolf, we’re not all gonna change the world, and most of us aren’t going to do something that will see us nominated for a Nobel Prize.
Whether it’s building something completely new for our clients, or guiding brands through bold transformations, we know how much is at stake when a business decides to go through the rebranding process. Done right, a rebrand can sharpen your positioning, captivate your audiences, and truly become an unfair advantage over your competition. Done badly, and it can do the exact opposite.
The UK’s been basking in the sun recently, actual blue skies, ice cream vans doing laps and BBQs a plenty (enjoy it whilst it lasts). And whether you’ve been wilting in the office or working from a park bench, there’s no denying it, we’re all feeling extra summery.
AI has been a hot topic at Notepad recently. Like everyone else, we’ve been adjusting to the impacts of AI for sometime. This blog explores where brands often go wrong with AI, and how to adopt the technology in a way that actually enhances your brand, rather than diluting it.
Most firms you speak to will claim to always put their clients first, yet their branding can tell a different story. If you’re truly committed
London, UK, March 5th, 2025 – There’s a new force in the agency world. Common Thread, the next-generation independent agency group founded by multi-award-winning creative
The technology industry has an unprecedented influence over our daily lives and shapes the way we do business around the globe. Yet for many tech
We are now firmly into the New Year, sorry for reminding everyone, but what’s new in the world of branding? As always, the landscape of
The branding process is different for every agency, and at Notepad we’ve spent years developing and refining our tried and tested process. The truth of
Markets evolve, preferences shift, new competitors emerge. For some brands, the only way to stay relevant is to reinvent themselves. This process of reinvention, known
It’s been a busy few months in the branding world – for the big guns and the little guys. There’s been rebrands for financial institutions,
In the world of brand identity, typography is often the unsung hero. Whilst brand logomarks, colour schemes and other design elements typically grab the spotlight,
Rolling the dice. Taking a leap of faith. Venturing into the unknown. All phrases which suggest high degrees of risk, but all done with the
Building a strong brand doesn’t have to be a long, drawn-out process. In fact, we’ve perfected a system that allows us to create a world-class
There is a common problem in the B2B space, particularly in the world of tech, where you can scroll through an organisation’s entire website and
This blog is an overview of the YouTube version of the crash course, uploaded by Notepad’s founder Naeem Alvi, which we highly recommend watching as
First impressions are everything. A pitch deck is more than just a presentation, it’s an opportunity to tell a captivating story that can make or
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