Content requires lots of manual and arduous work that’s labour-intensive and time-consuming. But what if it didn’t have to be like that…
Content automation is a marketing technique that can help to identify and handle repetitive marketing tasks with ease and in a timely manner, using digital tools to make the whole process go a lot smoother.
We’re not saying that robots are going to replace your marketing and content creation teams. But we are advocating that using an automation tools in the right way will save you and your team time and money in the long run. By allowing automation tools to help your team for everything from; generating ideas, creating long-form copy, proofreading, automatic publishing and data monitoring. This takes a load off your creative and marketing teams so they can focus their efforts on creative and strategic tasks.
What are the benefits of automation tools?
- Cost-effective
Automation identifies revenue bottlenecks in the content creation process and fixes the way the content workflow is handled. A recent study showed that businesses spent 94% less time on content nuances whilst using creative automation. It has also proven to reduce around 75% of production costs.
- Time-saving
Automated content can support content marketers to produce content faster. Reducing the amount of time spent on any one project, leaving more time and space to drive content marketing more efficiently.
- Creative talent can be focused elsewhere
With the help of automation content tools, marketing and creative teams will have more time to create higher-quality content and focus on unstoppable creative executions.
- Helps keep your content on track
Content Automation tools help deliver timely and successful campaigns that engage the customer. It eliminates the hassle of scheduling, together with producing content at scale whilst maintaining high-quality outcomes.
How to use automation?
- Share your content across social media
Automation tools doesn’t just stop at creative execution, they also help proofread, share, schedule and promote content. Social media is a great platform to publish brand content. But sorting and getting those promotional posts out can be tedious and time-consuming, especially if you want to post numerous messages across multiple platforms.
There are plenty of dedicated tools to choose from designed specifically for social publishing, and scheduling including Buffer, Hootsuite, Later and Planable. The different functions within the automation packages help you compose, schedule, and track social posts with very little effort.
- Automate your newsletter
Email marketing is an effective channel to reach your customers directly. An email marketing platform with automation features is key to creating a satisfactory customer experience. There are plenty of popular tools on the market: Mailchimp, HubSpot and Active Campaign, just to name a few. Automation tools have been used for email sales, newsletters and campaigns for a long time by many brands. Emails are used predominantly for sales and marketing on a large scale, a single campaign could be sent out to thousands of recipients by the use of a mailing list, it’s simply not practical to manually perform this task.
- Content testing
Automation tools also helps to optimise, proofread and test content. Performance rates can be tested before you post to monitor and track campaign success rates. Tools enable you to experiment with thousands of iterations of a single landing page or content piece, the software will optimise it with each user who visits the page. Helping to measure the effectiveness of different versions of content, therefore improving content and growing your brand’s reputation.
Why choose content automation?
Due to increased engagement, and consumer access online, brands have and will have to carry on producing large amounts of creative content. With this increase, comes huge creative content requirements. Automation has been brought in like the cavalry to take the programmatic approach rather than a manual one. “Marketing used to be a creative challenge, but it’s a data challenge now,” said Philip Mehl, the former head of marketing at HSBC.
Investing and implementing automated content into your content and marketing strategy is essential. It can have several benefits, including; improving the accuracy and impact of your marketing content, maintaining regular schedules, increasing your brand awareness and visibility through content optimization for search engines, seamlessly sharing content across platforms and reaching a large audience with minimal human effort.
Final thoughts
We believe that the best and most effective way to leverage content marketing automation tools is to use them to help marketing and content teams *not to replace them. Allowing the content automation tool to do the repetitive and standard manual processes. To free up creative teams to focus on higher-value and more creative tasks.
Content creation is essential for brand building, reaching wider audiences, raising brand awareness and helping businesses grow. When content marketing automation tools are used correctly, they can skyrocket your digital marketing content efficiency, save you a small fortune each month, improve your customer service and improve the overall quality of your products and services.
The future, of course, will bring only even more change. However, we’re confident that the power of content automation can be leveraged to improve and ease the pressure on our marketing and creative teams, so they can focus on adding the sparkle.
Thanks for reading, if you’ve liked what you’ve seen today then check out our new service offering Amplify. Also, if you’d like to hear more make sure to sign up to our newsletter for your fortnightly dose of noteworthy inspiration for 2023.
