Building a strong brand doesn’t have to be a long, drawn-out process. In fact, we’ve perfected a system that allows us to create a world-class brand identity system in less than a month. With Evolve, Notepad’s streamlined brand sprint gets results fast, pushing your business to new heights.
In today’s blog we’ll explore this process, some of our beliefs about brand and the fantastic outcomes that clients can expect from Evolve.
If you’d like to find out more about our brand sprints, or discuss your future plans for your organisation’s brand, you can get in touch using [email protected].
Your Brand: More Than Just a Logo
Think of your brand as the beating heart of your business. It’s more than a logo or a colour palette – it’s the essence that drives your growth, shapes perceptions, and influences how your audience feels about you. A thoughtfully developed and consistent brand touches every part of your business, from the way your team works together internally to how the world views you externally.
Imagine a brand that drives your culture forward, energises your team, and supercharges productivity. Picture a business where your values are clear and your audience instantly recognises and connects with your brand. This is the power of a robust brand strategy and identity system.
A Better Way to Build a Brilliant Brand
Building a powerful brand isn’t about endless meetings or indecisive brainstorms – it’s about clarity, creativity, and efficiency. That’s where Evolve comes in. Our highly engaging and collaborative process digs deep to uncover what truly makes your business unique. We’re not just designing a brand, we’re celebrating your strengths and bringing visions to life.
We also bring your subconscious ideas to the surface, transforming them into a brand that speaks directly to your audience. This is not just about crafting a beautiful logo – it’s about designing a complete, breathtaking brand system that will continually fuel your growth.
What You Can Expect from Our Brand Sprints
When you embark on this journey with us, you’re not just getting a brand. You’re unlocking the full potential of your business by giving it the tools and resources to accelerate scaling, create loyal followers, and position you far ahead of your competitors. Here’s what you can expect:
🎯 A Clear and Compelling Brand Proposition: We’ll work with you to define your brand’s core proposition, name, and narrative, giving you the tools for clear, consistent communication across all platforms.
💎 A Unique Point of Differentiation: Stand out in your market with a clear distinction that sets you apart from the crowd, positioning your brand as the go-to choice for your target audience.
🎨 A Timeless Brand System: Your brand identity will be built to last, designed to pull in your ideal customers and make a lasting impression, whilst futureproofing as the market evolves.
🚀 A Clear Vision for Growth: We help you define a long-term vision that your entire team can rally behind, ensuring that your brand identity is fully aligned with your business growth objectives.
🛠️ Tools for Success: You’ll walk away with the tools, templates, and devices your team needs to make your brand more memorable and engaging than your competitors. Helping all future materials to feel aligned.
📈 Scalable Brand Identity: We get to understand your future direction, so as your business expands and enters new markets, your brand identity system will scale with you, ready to evolve as your offerings grow.
📁 Comprehensive Brand Guidelines: We’ll provide clear, usable brand guidelines along with all the necessary brand assets and marketing materials, ensuring consistency and efficiency across the board.
Our 4-Week Sprint to Success
So, how do we deliver such powerful results in just four weeks? By adopting lean practices, focusing on real outputs, and embracing collaboration every step of the way, we’ve developed a system that works.
Here’s how our sprint breaks down:
1️⃣ Brand Workshop: We start by gathering your core team for an in-depth workshop, uncovering your business’s values, vision, and unique strengths.
2️⃣ Brand Unpack: Next, we analyse the findings from the workshop, digging deeper into your brand’s DNA and the markets to identify what sets you apart.
3️⃣ Brand Strategy: With a clear understanding of your brand, we develop a comprehensive strategy that will guide everything from your messaging to your visual identity.
4️⃣ Brand Identity: Here’s where the magic happens. Our design team will bring your brand to life with a cohesive identity system that resonates with your audience and makes you impossible to ignore.
5️⃣ Guidelines & Marketing Materials: Finally, we create easy-to-use brand guidelines, along with a suite of marketing materials, ensuring your new brand identity is ready to launch.
Getting the right brand can unlock limitless possibilities for your business and the Notepad team are ready to guide you through this exciting process. If this sounds exactly like what you need, then Let’s Unlock Your Brand’s Potential Together.
Get in touch using [email protected].
