Brand Positioning & Design
Make your company the blindingly obvious choice.
Repositioning a food data company to triple their growth within just 6 months (and then being acquired by Samsung).
Are we too reliant on search and social marketing? This challenger brand believes so. Rebranding the all-in-one reward marketing platform.
How do you position a challenger tech company against giants like Amazon, and Microsoft? By focusing on making life much more straightforward.
As a team of thinkers, creatives, dreamers, makers and do-ers, we help the world’s most ambitious companies to position their brand as the obvious choice. Accelerating growth and winning market share with what we call Perfect Positioning™.
By defining what sets you apart and owning that space, your teams will find it easier to sell, your customers will adore you (rather than ignore you), and you’ll leave your competitors scrambling around in the dust.
Perfect Positioning™
Workshops
Brand Positioning & Strategy
Brand Proposition & Messaging
Audience Analysis & Insight
Competitor Mapping & Analysis
Qualitative & Quantitative Brand Research
Rebranding
Brand Concept Design
Brand Identity Design
Visual Identity System
Logo Design & Custom Type
Brand Illustrations
Brand Guidelines
Brand Assets
Stationary & Merchandise Design
Packaging Design
Brand Rollout Strategy
Brand Launch Campaign
Brand Awareness Campaigns (Internal & External)
Brand communications strategy
GTM Strategy
Growth Engines
Lead Generation & Nurturing
Since 2017, our work has accelerated growth for some of the world’s most ambitious startups, helping them capture more than £500m+ of combined market share.
On average our clients see an additional 100% growth rate within 12 months of working with us. And quite often more.
Our strategy and design work has helped our clients raise all the way from pre-revenue seed, through to series rounds and IPO. We understand how great design helps to navigate the funding landscape.
No matter what sector you’re in, people buy from brands they remember and trust. Your brand is the overall perception of your business and once your brand is positioned correctly you’ll see improvements across your entire business, from better sales conversion to attracting the best talent.
Brand positioning is simply what you want people to think of when they think about your business. Your brand positioning tells your customers what makes you great, what makes you different from your competitors, and what you stand for as a business. It’s the central foundation that should guide and direct all marketing communications.
Brand-led companies have been proven to be 21% more profitable than industry peers. Having a strong brand makes it easy for people to see you as the obvious choice, and gives you the ability to command higher price points, and sell additional products and services.
A proper branding agency (like us) will focus on refining your brand positioning, designing the right brand identity for your target market, and then helping you to build brand awareness online and offline. A marketing agency will typically focus on much shorter-term goals like lead generation or specific campaign activity.
Like with any professional service, you get what you pay for. But as a general benchmark our branding projects for early-stage companies typically start at around £10,000 while larger more complicated branding projects for scaleups or public companies will start from £30,000.
The time it takes to rebrand your company will depend on a number of factors, including the complexity of your current brand architecture or portfolio, how many stakeholders need to be aligned, and the level of communication needed to keep your customers informed of the changes.
The most common reasons companies need to rebrand are because they’re current branding is a poor representation of their business, or is holding them back from growth or new markets. We also work on a lot of rebrands when multiple companies merge or one company acquires another and needs to clarify their overall proposition to the market.
10 Brindley Pl,
Birmingham
B1 2JB
(+44) 121 573 0051
hello@notepadstudio.com
