As a team of thinkers, creatives, dreamers, makers and do-ers, Notepad helps some of the world’s most ambitious companies to unlock the power of their brands. A fundamental cornerstone of this offering is brand strategy.
Brand strategy is the comprehensive plan that outlines how an organisation should build, shape, and communicate its brand to audiences. It’s essentially the roadmap that guides all branding efforts and ensures consistency, coherence, and effectiveness in how a brand is perceived.
A proper branding agency (like us) will focus on refining your brand positioning, designing the right brand identity for your target market, and then helping you to build brand awareness online and offline.
When we create stunning brand identities this is often the headline grabber, inspiring our clients and capturing the hearts of their audiences in equal measures. And rightly so, as this is the first thing that people will see and base their brand perceptions on. However, the reason our identities are able to resonate so strongly is their basis in strategic thinking.
We build an understanding of what makes brands unique, valuable and powerful. Developing a voice, personality and purpose that captures this essence. Our brand identities then bring this strategy to life in exciting ways whilst also being perfectly aligned and incisive.
If you’d like to define what sets your organisation apart and own that space, or just want some fresh perspective, you can book your free brand positioning audit with Notepad’s founder, Naeem by following the link below
https://notepadstudio.com/branding-for-tech-companies
In this short blog we’ll be looking at how some of the industry’s biggest and best agencies develop strong brand strategies, what sets them apart in their approach and how they deliver lasting impacts through brand.
So without any further ado, let’s take a look at these powerhouses and take some inspiration.
Interbrand
Interbrand are renowned for their deep expertise in brand strategy, seeing it as the catalyst to unlocking growth opportunities for their clients. They’re the masters of turning intangible concepts into tangible, valuable assets, helping companies to build stronger brands through insights-driven strategies that resonate with their target audiences.
Landor
Landor doesn’t just design brands, they craft experiences. Acclaimed for their creative approach to brand strategy and design, Landor helps brands come alive through their positioning across every touchpoint, ensuring a cohesive and impactful customer journey. They are also motivated by an unshakable desire to make a positive difference through their work.
Wolff Olins
Wolff Olins are celebrated for their innovative and bold brand strategies, inspired by their rebellious nature and desire to challenge the status quo. They also emphasise the importance of creating purpose-driven brands that make a lasting impact on society, achieved by delivering transformative strategies that move businesses.
Siegel+Gale
Siegel+Gale specialises in simplifying complex brand challenges. They’re the experts in delivering clarity, distilling complicated scenarios into elegant solutions that speak directly to the heart of audiences. Because brands that embrace simplicity forge deeper relationships with their customers and employees and unleash powerful business results.
FutureBrand
FutureBrand is known for its forward-thinking approach to brand strategy. It helps businesses anticipate market trends and develop strategies that, you guessed it, future-proof their brands. They also hold a steadfast belief that brand is not an intangible, but rather a highly pragmatic business tool that should be used to shape behaviours and experiences.
Ogilvy
Ogilvy are one of the most respected names in brand strategy and advertising, combining creativity with strategic thinking to build impactful brands. Oglivy’s strategists don’t just set out to deliver success, they aim to be iconic in their execution, driving value and developing brands that are purposeful in their spirit.
R/GA
R/GA are known for their digital-first approach to brand strategy. They’re the architects of the tech revolution, helping brands to harness the power of technology to create seamless, immersive experiences that blur the lines between physical and digital. With R/GA, brands don’t just exist online, they’re everywhere, seamlessly integrating into the fabric of everyday life.
Thanks for reading!
