Last week we hosted BrandScore Live at Spaces Crossway, Birmingham, and what a brilliant lunch time session it turned out to be. A full room, great energy, thoughtful questions, and a real appetite for understanding what makes a brand stand out.
BrandScore was created with a simple purpose: to show businesses what’s actually driving brand performance. And how clarity, consistency, and competitive positioning can transform the way audiences think and feel about you.
Rather than talking theory, we wanted to demonstrate BrandScore live in action, going through the same process we use to analyse, benchmark and elevate brands.
Seeing your brand from the outside looking in
One of the biggest takeaways from the event was how valuable it is to step outside your own brand bubble. We unpacked the difference between what businesses think their brand communicates versus how it truly appears against competitors, through the eyes of customers.
Attendees saw how visual identity, tone of voice, storytelling, and consistency all play a measurable role. And how a seemingly small detail can snowball into something much larger that massively affects perceptions or experiences.
When you are wrapped up in your own business, it can be harder to get to that moment of clarity, seeing strengths, weaknesses, and blind spots with total objectivity, but that is exactly why BrandScore exists.
The tech (and the team!) behind the score
Another highlight of the session was giving everyone a look under the hood at how BrandScore works.
We walked through our AI-assisted analysis, from unearthing real-world data to benchmarking competitors side-by-side, showing how technology helps us accurately understand brand performance across the 6 key areas. Allowing our team to identify patterns, gaps, and opportunities that usually stay hidden.
This combination of AI-driven insight with human interpretation then produces a score that’s not just accurate, but genuinely meaningful.
It’s this blend of intelligent data and expert thinking that makes BrandScore such a powerful, practical solution for brands who want clarity fast.
Turning insight into opportunity
We also showed how BrandScore goes far beyond diagnosis. The framework gives businesses a clear roadmap forward, from quick wins that can be fixed in days, to deeper strategic opportunities that can reshape how a brand competes in the market.
For many attendees, the biggest “aha” moment came from seeing how data-backed insight leads directly to action:
- How your brand stacks up visually
- The messages that differentiate you (and the ones that blend in)
- Where trust and credibility could be strengthened
- What your audience actually needs from you
- How to build a long-term brand plan with confidence
Rather than guessing, hoping, or relying on internal assumptions, BrandScore gives you the evidence to move with intention.
We are very happy that we got to share BrandScore with everyone who attended, and for those who didn’t we’ll be releasing plenty more content and insights.
Why brand matters now more than ever
The modern audience is buried in choice. Standing out isn’t optional, it’s essential.
But standing out doesn’t happen by accident. It happens when you understand exactly who you are, how you are perceived, and what makes you undeniably different.
BrandScore is the next step in the evolution of something we’ve believed for years: when done properly, your brand becomes your unfair advantage.
Want to see how your brand stacks up?
See how your brand performs.
See what’s holding you back.
See the opportunities sitting right in front of you.
👉 Find out more about BrandScore or book a call here:
Let’s make your brand impossible to ignore.
