How BrandScore measures your performance

Standing out is getting harder and harder as audiences are swimming in choice. We’d all like to know how visible we are, how well we’re perceived and how our brand stacks up against the competition. However, this has always been notoriously difficult or, let’s just say, not an exact science (puts down my dowsing rods).

Fortunately, now there is an easier way to gain real insights and get actionable next steps forward with Notepad’s BrandScore. Helping you to see what’s working, where opportunities lie and start realising your brand’s full potential.

We’ve developed a unique process that blends AI-driven technology with our own agency expertise to give you a 360 degree analysis of your brand. And in just two weeks, we create a report that assesses your performance across these six critical areas:

  1. Brand Awareness – How visible your brand is across your key markets
  2. Brand Storytelling – How clear and compelling your narrative is
  3. Competitive Positioning – How well you stand out from competitors, both visually and in terms of your USPs
  4. Trust & Credibility – How confident people feel about choosing you
  5. Brand Consistency – How cohesive your brand appears across all touchpoints
  6. Employer Brand – How attractive you are to top talent, encompassing your culture and values

Here’s how the process works:

  • Data Gathering & Insight Our proprietary AI tools dive into your market, competitors, and audience data to map your brand’s performance
  • Strategic & Creative Review Once we’ve captured the data, our world-class strategists and creatives interpret it, uncovering insights you can’t get from numbers alone
  • Your BrandScore Report You’ll receive a visual, easy to digest report that not only gives you a score but also clear, actionable steps for elevating your brand

It’s efficient, insightful, and powerful. Giving you everything you need to understand your brand’s current health and start improving it immediately. 

Click here to get your BrandScore started today →  

Also, if you want to find out more about the process and its impacts, then there’s no better place to be than our free event BrandScore Live. Taking place Thursday 20th November, 12:30-1:30pm, Spaces, Mailbox Birmingham. 

Tickets to be released soon, keep your eyes peeled!

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