To kick things off, we conducted extensive market, competitor and trends analysis, also spending time in the firm’s various offices to better understand the culture.

It became clear that WR were set apart by a genuine care for their staff and clients alike. Consistently striving to deliver the best possible outcomes through a straightforward, collaborative and honest process. Aiming to establish long-term, mutually beneficial relationships which help people and businesses succeed, now and for many years to come. We knew this would become central to the new brand.

The decision to change the Whittingham Riddell name was not taken lightly. The name generated goodwill in the local area and represented over 120 years of storied history. However, we knew the time was right for change, with the firm expanding into new territories and numerous practicality issues coming to light throughout our research.

We wanted a name which was sharp, memorable and positioned WR as the ambitious organisation their excellent services demand.

We arrived at WR Partners – Protecting your future

An impactful name which demonstrates a commitment to their people and collaborative approach. Married with an effective strapline that communicates a forward-thinking outlook and authentic care towards their clients.