GLENMORANGIE

Glenmorangie's Challenge

A globally renowned and historically prestigious whisky maker based in Tain, Scotland had previously relied on reputation, physical sales and a number of HNWI to achieve its sales. Whilst this had proven successful, the brand, in its innate desire for innovation, sought to generate repeat revenue from their existing base and reach a larger portion of their target market via new digital channels. Channels that would bring audiences ever closer to the magic contained in Glenmorangie’s bottles. In order to unlock the untapped value of the brands consumer loyalty and retention, Notepad were tasked with creating a brand identity for the new digital customer experience, alongside defining and developing the journey itself delivering powerful campaigns and content to promote the new experience.

Creating a World of Wonder

Despite having their own seasoned in-house brand team and the might of their parent company LVMH behind them, the team at Glenmorangie had hit a creative bottleneck. They needed to find a team of experienced creative designers and copywriters to tackle this ambitious challenge, and Notepad’s Amplify service proved the perfect fit.

Working as a painless extension of the brand’s in-house team, we worked in close collaboration to completely overhaul the customer experience. Aptly named the ‘World of Wonder’, Glenmorangie’s new CRM experience invites customers to dive deeper into their delicious and wonderful world.

For the first time in the brand’s 127 year history, customers can now get closer to the brand via rewards, timely offers and physical experiences – all embellished with a brand touch. Surprising, playful, stunning and sometimes spontaneous interactions between consumers and brand, that encouraged a more engaging and meaningful experience which traverses both the online and physical worlds.

400%

Using Notepad’s Amplify service, the Glenmorangie team ramped up their creative output by 400% without the hassle of hiring internally.

1200 hours

From UX design for email and web, to stunning motion work across digital channels, Glenmorangie leveraged Amplify’s full range of capabilities for 1200 hours (and they continue to work with us today).

181 assets

Glenmorangie needed assets to cover every touchpoint of the physical and digital customer journey, with a whopping 181 new assets created and full guidelines for all future creative.

Visual Wonder

The nature of Glenmorangie as a business led us to a creative territory that saw everything through a kaleidoscopic lens. Their world is a place where wonders collide. Where delicious meets curious, beauty meets chaos, the entertaining meets the serene.

This was something we needed to highlight to those that want to experience more. Creating visuals that were centred around the kaleidoscope theme, we built out an identity system that balances curiosity and wonder. Utilising the full capabilities of Notepad’s Amplify service, our team designed and delivered a totally unique end-to-end customer experience through creative copywriting, jaw-dropping design across digital and physical channels, and stunning motion graphics and animation.