CPW

CPW's Challenge

CPW, a prominent engineering firm, had established a presence right across the UK, growing to 11 office locations and over 250 staff since its inception in 1978. They had built a long-standing reputation for designing state of the art buildings and delivering a service that prided itself on technical expertise and exceptional levels of client care. As the business had scaled they required a new and fresh approach to its creative marketing to demonstrate their relevancy and expertise in the market.

Notepad was tasked with rejuvenating the brand, marketing and content to bring it in line with a modern positioning and showcase CPW’s capabilities in order to connect with clients and employees.

Optimising engineering

With no existing Marketing and Design expertise within the company, the CPW board charged Notepad with the task of figuring out an approach to get the brand up and running again. Notepad’s Amplify service proved to be a natural fit for the challenge.

Working closely with Senior Leaders and CPW’s board of directors we overhauled the brand. Creating a new brand identity, website, brand film, Sustainability and Careers hubs, as well as a suite of print, social and digital assets that went out across all channels. Amassing over 180 creative assets and 300 hours of Amplify time altogether. All the creative positioned CPW in an altogether new direction centred around engineering as a balance between people, buildings and the environment.

Notepad’s work gave CPW a new lease of life, modernising a reputable engineering firm and giving them a firm point of difference in the market. The fresh and eye-catching creative content sparked energy around the company and had audiences engaging excitedly with the new brand.

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Assets Created

Using Notepad’s Amplify service, the CPW team were able to get the most out of their budget in terms of
physical assets.

Hours

From web design, print design & stunning motion work across digital channels, CPW leveraged Amplify’s full range of capabilities for 2000 hours.

Creative Team

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CPW gained access too 100% of the amplify creative team. From wall graphics to strategic plans, 100% of CPWs needs were catered for.

Striking a creative balance

The logo prioritises CPW’s innovative approach to sustainability through a visual cantilever, a representation of the harmonious balance they look to create with each project; between people, buildings and the environment.

The chosen typeface – Whyte Inktrap – conveys the confidence and authority that comes with their many years of consulting experience. While the colour palette makes use of greens and slates to embolden the brand’s approach to sustainability and their connection to the earth.

Our team hand-drew a library of unique textural illustrations to breathe life into CPW’s visual communications, the textures speak to the natural elements and forms involved in building construction, further adding to the environmental influences at play.