Supertech

The Background

When Ollie Finch began shaping Longmont, building on his years of experience in supporting early-stage businesses, he knew this wasn’t just another startup brand, it was a call to reimagine how founders engage with the investment process. With a clear plan for supporting businesses, we needed a brand that could capture Longmont’s unique energy, values, and approach.

We worked with Ollie to create the Longmont brand from the ground up, developing a full brand proposition, tone of voice, visual identity and brand system ahead of its launch. The result is a brand built with purpose, clarity and conviction, crafted to resonate deeply with ambitious founders.

The Strategy

Longmont’s mission is to help founders turn ideas into high-growth businesses, but unlike many consultancies, the approach is deeply personal. Founders don’t just get advice, they gain a committed partner who challenges them, empowers them, and walks alongside them every step of the way.

The brand needed to speak to that difference. We helped define a bold and founder-first proposition that positions Longmont as both strategist and supporter. Offering clarity in complexity and insight where others overlook.

“Longmont supports ambitious founders in turning their ideas into successful businesses.

We become your true partner, helping to demonstrate your ideas’ value, sharpen your strategy and get truly investor-ready.

We understand what investors look for, and by combining deep insight with genuine care, we help you to deliver it with confidence. Taking you on the journey from potential to opportunity.”

The warm, personable positioning extended throughout the strategy, but was perfectly balanced with a driven, impactful approach, demonstrating that Longmont are always pushing businesses to be the best versions of themselves.

The Brand Identity

The Longmont name was actually inspired by a meaningful journey to Longmont, Colorado, surrounded by mountains and known for its calm. It was the location of an immersive “boot camp”, where Ollie spent a week deep in reflection with other investors and coaches, connecting more deeply with the reasons we show up for founders.

The idea of illuminating the path towards success helped to inform our brand strategy and inturn inspire the visual identity.

We created a distinctive system that includes:

A bold logo and brand mark: The sunburst “O” symbolises clarity, potential and progress, reflecting Longmont’s role in illuminating the founder’s journey.
A purposeful colour palette: From the vibrant optimism of Summit yellow to the grounded calm of Slate, the colours reflect balance, energy, and ambition.
Modern typography: The use of Degular and Space Grotesk ensures clear, expressive communication across platforms, with flexibility built in.
Flexible graphic devices: The sunburst mark appears as a navigational and narrative motif, anchoring Longmont’s identity in both story and style.

All helping to create an uplifting, impactful and cohesive experience.

Rollout

We helped to create a series of assets, including intro decks, a brand story, card reels and a full brand guidelines, with every touchpoint reinforcing Longmont’s deep sense of purpose.

Longmont enters the market as a fresh, credible voice, offering more than consultancy, but a partnership that starts with belief and builds toward lasting success.